Zomato Rebrands as ‘Eternal’, Expands Beyond Food Delivery
Indian food and grocery delivery giant Zomato has officially rebranded itself as ‘Eternal’, unveiling a new logo and corporate identity. The decision comes after more than two years of internal use of the name and signifies the company’s transformation beyond food delivery.
What’s Changing?
Under the new brand name Eternal, the company will integrate its four key business verticals:
- Zomato – Food delivery
- Blinkit – Quick commerce
- District – Live events and ticketing
- Hyperpure – Kitchen supplies for restaurants
Founder Deepinder Goyal shared the reason behind the shift: “We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are here.”
Why It Matters?
The rebranding marks a strategic shift for Zomato as it strengthens its presence in quick commerce, a rapidly growing sector in India. Blinkit, along with Swiggy’s Instamart, has reshaped consumer shopping behavior, prompting major retailers like Reliance JioMart, Amazon, and Walmart-owned Flipkart to accelerate their quick-commerce services.
Zomato’s acquisition of Blinkit in 2022 was initially met with skepticism, but the platform has since become a major revenue driver, changing how Indians buy daily essentials.
With the Eternal branding, Zomato aims to position itself as more than just a food delivery platform—transforming into a multi-faceted commerce ecosystem that caters to evolving consumer demands.
