Amul Raises Milk Prices by ₹2–₹4 Per Litre Across India

Consumers across India will have to pay more for some of their daily milk purchases as Amul has increased the prices of its fresh pouch milk variants from November 12, 2026. The Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells dairy products under the Amul brand, announced a price increase of around 4–5% across major milk variants.

Under the revised rates, Amul Taaza toned milk will cost ₹2 more per litre. Amul Gold full-cream milk will become costlier by ₹4 per litre. The increase applies to fresh pouch milk and may vary across different products and pack sizes.

The federation said the decision was taken because the cost of milk production and processing has increased. Important factors include higher prices of cattle feed, green and dry fodder, packaging materials and fuel. These expenses have added to the overall cost of bringing milk from farms to consumers.

GCMMF also explained that the price revision would help improve payments to milk producers. Dairy farmers have been facing higher expenses for cattle feed and other farming requirements. The cooperative said the increase would help support farmers while managing rising production costs.

The latest revision is likely to affect household budgets, as milk is a regular part of daily food consumption for many families. Consumers buying Amul Taaza and Amul Gold should check the updated prices printed on milk packs or displayed by local retailers.

Customers should also remember that the final retail price may depend on the variant, pack size and local market. The company has described the increase as necessary to manage higher input costs and maintain payments to milk producers.

The price change comes as another important update for consumers keeping track of rising household expenses.