Students of the Faculty of Mass Communication and Media Technology attends the 13th edition of the ‘International We Care Film Festival’ at Apeejay Institute of Mass Communication and win the second prize in the photography competition.

Students of the Faculty of Mass Communication and Media Technology attended the 13th edition of the ‘International We Care Film Festival’, an annual film festival devoted to Films on the ‘Specially abled’, organized in collaboration with the Brotherhood, UNESCO, UN Information Centre, and Apeejay Institute of Mass Communication on 15th of December 2022 and also won the second prize in the photography competition.
This Festival has received an overwhelming response in the past from participants and the media because of the successful screening of award-winning national and international films. Such films not only sensitize the audience but break the set prejudices and stereotypical notions about the ‘Specially abled’.
The event was inaugurated with the lamp lighting at the auditorium. The festival’s main attractions were film screenings of award-winning entries from both National and International levels. Films like Dark, Cutting the Pain, Viroopaksha, Here, Butterfly in the circus, Fish and eye, Cutting the pain, and many more were screened on the first day.
A ‘Photography & Painting Competition’ was part of the event to give a platform to the students to not only exhibit their talents but to develop a competitive spirit as well. Various schools and colleges from Delhi NCR participated in the competition on the same theme and Md. Tanveer Hasan from the BJMC first year bagged the second prize.

The event also hosted a fashion show and dance performance by autistic children from Ashish Foundation. To give a festive feel to the event food arrangements were done by hosting small and local food vendors.
Ms. Rubika Liyaquat, Celebrity News Anchor, ABP News was the chief guest on Day 1. She also shared valuable industry insights and had an interaction session with the attendees. Guests of honor were Dr. Hemlata, Deputy Director, National Centre for Disability Studies, IGNOU, New Delhi, and Ms. Reena Charles, Educationist and Social Activist, Ek Ehsaas Foundation (EEF) Delhi.
The event aimed to spread awareness about the issue of disability and sensitize young impressionable minds through the medium of films, discussions, photography, and painting competitions as per the theme”
‘’International We Care Film Festival is one such initiative that allows the students to watch National and International award-winning films and develop empathy towards the differently abled’’ said Prof. Ashok Ogra, Advisor, Mass Communication.
The Film Festival was a learning experience for the students to have a sensitive approach towards filmmaking on such diverse themes.
Day 1 was wrapped up with the prize distribution ceremony where all the creative and exciting entries by the students were appreciated and acknowledged.

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